DOUBLE FUSION TEAMS WITH K2 NETWORK AS EXCLUSIVE PROVIDER OF DYNAMIC IN GAME ADVERTISING FOR
MASSIVELY-MULTIPLAYER ONLINE GAME, WAR ROCK

Multi-Year Deal to Offer Advertisers Broad Range of Opportunities, from 3D Ads to Item Sponsorship

SAN FRANCISCO – Jan. 22, 2007 – Leading independent in-game advertising provider Double Fusion has joined forces with online game publisher K2 Network to offer sponsorships and dynamic in-game advertising placements within its highly-anticipated PC title, War Rock. The worldwide exclusive multi-year partnership will place dynamic 2D and 3D ads into the game, as well as opportunities for marketers to sponsor tournaments, maps and in-game assets. War Rock launches Feb. 6, 2007.

War Rock is a tactical first-person shooter (FPS) with a wide variety of customizable weaponry and vehicles, intuitive controls and multiple battle modes. The title, currently in Open Beta, is one of the top 5 downloads on CNET and FilePlanet.com and is already populated by thousands of players at any given time across the globe. As a member of K2’s Free2Play gaming family, the game is free and open to all. Players also have the option to purchase access to a vast array of play-enhancing extras.

“The style and quality of War Rock’s gameplay, its free availability and its resultant mass appeal to the coveted 18- to 34-year-old male demographic make it the ideal addition to Double Fusion’s network,” said Jonathan Epstein, President and CEO of Double Fusion. “Our sales team has tremendous experience building sponsorships for online multiplayer games, and is truly excited about the broad range of both dynamic opportunities and tournament sponsorship capabilities War Rock provides.”

Double Fusion will capitalize on War Rock’s customization component and its strong community base to offer advertiser and agency partners the widest selection of customizable in-game advertising opportunities possible. Advertisers will be able to sponsor organized competitions, maps of new areas made accessible to gamers throughout the life of the game and the availability of items or services players can purchase. Double Fusion will also be able to package these sponsorships with the variety of 2D and 3D ad and product placement opportunities present throughout the game.

“Double Fusion’s creative in-game advertisements are done in such a manner that they are seamless and do not disrupt the gameplay experience,” said Matt Norton, Producer of War Rock at K2 Network.

Double Fusion’s partnership with K2 Network underscores the company’s commitment to building a portfolio of top titles among massively multiplayer online games, retail PC and console games, casual downloadable games and advanced online games.

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About K2 Network

K2 Network, an online game publisher and community service management company, publishes and services highly engaging online games and cultivates dynamic player environments. The company puts “Gamers First” with compelling titles, exciting communities, creative pricing models, quality customer service, and frequent updates based on user requests. K2 Network currently offers War Rock, Knight Online, Global MU Online and Golf King. Company headquarters are in Irvine, Calif. More information can be found at www.k2network.net.

About Double Fusion

Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion provides the widest range of in-game advertising and marketing programs available on the market. Dedicated teams work closely with advertisers, developers, and content owners to ensure seamless execution of advertising campaigns, creating an additional revenue source for videogame publishers while protecting the gameplay experience. Double Fusion has built a management team including the executives responsible for building the most important media businesses connecting consumer advertisers with the video game audience. The company is headquartered in San Francisco, with offices in Los Angeles, New York, Jerusalem and London. Advertisers interested in opportunities within the Double Fusion network, and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities, should visit www.doublefusion.com.

Double Fusion is a registered mark of Double Fusion, Inc. All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only.